SaaS
BaseCase is a no-code platform that helps life sciences companies transform complex healthcare data into interactive product experiences. I gradually moved into UX/UI Design, creating client-facing tools, product documentation, and interactive demo applications that made complex workflows easier to understand.
UX/UI Designer
Berlin
2017 - 2020
About BaseCase
BaseCase is a no-code platform used by life sciences companies to transform spreadsheets into digital applications for medical communication, product education, and sales enablement.
My role at Basecase
Working in a small cross-functional design team, I contributed across marketing, product documentation and UX/UI. As my role evolved, I became responsible for designing and building interactive demo applications used to explain product capabilities, new features and healthcare workflows.
The Demo App Library
My main responsibility was building a growing library of interactive demo applications used to communicate complex product capabilities and healthcare workflows.
The Demo App Library was a growing collection of interactive applications showcasing BaseCase’s capabilities—from onboarding and feature walkthroughs to complex healthcare use cases.
I owned the end-to-end process, from understanding the brief and designing the experience to building the applications inside the BaseCase platform.
Design Workflow
Close-ups to some of the tools that made part of the Demo App Library
Marketing Assets
Beyond product experiences, I designed marketing visuals supporting feature launches, trade fairs and website content. Many of these illustrations were created for the BaseCase Features pages, helping communicate complex product capabilities through simple visual examples.
Example of some of the Feature illustrations created for BaseCase's website