SaaS
My first role at BaseCase started designing for web and Marketing but quickly transitioned into having a majority of UXUI tasks. Our small Design team worked closely to developers and copywriters on the client-facing documentation of the platform.
UX/UI Designer
Berlin
2017 - 2020
About BaseCase
BaseCase is a no-code platform that allows the users to translate spreadsheets into interactive & data-driven content, tailored for the healthcare and medical science business.
My role at Basecase
My collaboration began with assisting the Marketing team on the design of digital and physical brochures, along with the necessary images for the web and recurring social media campaigns. After expressing interest in building my own BaseCase apps, I became involved in the production of client-facing tools and responsible for the BaseCase Apps Library.
The Demo App Library
This library was a collection of tools that supported BaseCase documentation, illustrating everything from basic functionalities to complex features, along with product updates and use case tutorials. I was fully responsible for the ideation, design (or redesign), and implementation of these tools.
Process creating the tools
Close-ups to some of the tools that made part of the Demo App Library
Marketing Assets
To support BaseCase’s online presence, we developed a series of images for marketing campaigns, ranging from new feature launches to company participation in fairs. I was also responsible for creating images for the BaseCase website, many of which are still live under each category on BaseCase Features page.
Example of some of the Feature illustrations created for BaseCase's website